One of the things that most obsess any Webmaster or Person who has an Online project, is the traffic that receives such a project. The best way to increase this traffic so longed for by many, is through SEO.
We could define this term as a set of techniques that we must carry out around our Web project in order to increase its visibility in the different search engines.
Although I like to define the positioning in search engines as follows:
"THE ART OF BEING VISIBLE IN THE FIRST RESULTS OF THE DIFFERENT SEARCH ENGINES"
Yes, you have read well, now more than ever and with the different changes in Google's algorithms, web positioning has become an art.
Choose the Right Keywords.
One of the most important things when increasing visits or traffic to your project is the correct choice of keywords. A common mistake is to create sections, write articles and create pages that are oriented to your interests, regardless of the interests of your target audience, who are really the ones that will increase your traffic.
"STOP WRITING WHAT YOU ARE INTERESTED IN AND WRITE WHAT INTERESTES YOU TO OTHERS"
To make a correct selection of these words Key you must help of the following tools:
1. Google Adwords Keyword Planner: This is Google's tool, which allows you to get accurate data based on the searches performed by the users in your search engine. The most interesting functions offered by this program are the exact search data (number of people searching for a keyword), geographic and language targeting and ideas suggestion. This last feature is very interesting because it will give you ideas of other keywords that users are looking for and are related to the ones you are looking for.
2. SEMrush tool: Do you have ideas ?, Do you want to know which sites gets more traffic to your competition? SEMrush lets you know which sites get the most traffic to your competition and so you can identify new keywords or keywords to add to your Online project.
3. Ubersuggest: A tool that suggests different words Key to the keyword that you enter. Very useful if you want to expand ideas. It suggests dozens of keywords you are looking for.
4. Merge Words: This is a tool that will help you generate Keywords or Keywords. It works as a mixer that allows us to segment several words within a single keyword in order to offer all possibilities.
5. Google Trends: Well known by all. It allows you to analyze Google Search trends to better define your Search Engine Positioning strategy.
Prepare your Website for SEO Positioning.
Now you have to get your keyword analysis to your site. To do this you must be clear about the priorities, which are the most important keywords in your business and which more qualified traffic will bring you.
Remember: All pages or subpages must have Links trackable by search engines.
6. Friendly URLs: Urls should contain keywords to position. If you use WordPress, you can configure your URL structure from the Settings >> Permanent Links section.
7. Title and Description Tags: Two important tags that you must fill out are Title and Description tags that you can find inside the <head> of each of your pages. When you do a Google search, it returns you several results, each of these results consists of a title, description and URL. Precisely these 2 labels that I just put are the ones that the searcher reads and collects to show in their results. If you use WordPress you can use for this and other advanced functions the SEO Plugin by Yoast.
8. Generate your Sitemap and send it to Google: You must generate a Sitemap to easily communicate to the search engines that pages of your web can be traced. This is an XML file that lists the URLs of your website and adds different parameters of additional information for search engines such as refresh rate, importance of each page, etc. If you use WordPress, a plugin that works great for this is Google XML Sitemaps.
9. Duplicate Content: You must take care of your Site and check that it does not have duplicate content. An easy way to check this is with the tools of Google Webmaster Tools, which help you to identify this type of content.
10. Implement the hreflang tag: If your web addresses different audiences in different languages, you must add this tag to help Google offer the correct language to the correct user.
Study your Content Strategy.
Your content strategy should be user oriented, but you can not skip search engines.
11. Length of your articles: You must produce unique and original articles and the number of your words should be at least 300 words or more.
12. Logical Structure: Your articles should have a logical structure. For this you must introduce the different HTML tags like H1, H2, H3, etc.
13. Internal Links: We must establish a strategy of internal links, not only so that search engine crawlers can easily find different pages, but to transfer relevance to each other.
14. Write Quality Content: A very frequent question is what are the contents of Quality. You must be able to write content that generates interest and that serves something.
15. Take care of the titles of your pages: In the title of your articles or pages not only have to include the keyword you want to position, but, at the same time, this title must be shocking and attract or invite users to Read the full content.
"GOOD CONTENT IS WHAT A USER IS MARKED AS A FAVORITE"
Take care of your web load time (WPO).
Within any SEO strategy, factors that increase the load time of a Site must be taken into account. Here we are going to give some indispensable keys to reduce the load time of your Web project. (Here is a presentation on WPO by Pedro Martinez, SEO del mundo.es, who explained in detail the keys to the WPO in the 1st Edition of SEO Congress for SEOs.
16. Measure the Load Speed of your Web: The first thing to do is to measure the time it takes your website to load. Once this time has been analyzed, you must take the measures that I comment on in the following points. You can measure your load time with the Google Tool, Page Speed or with the Pingdom Tools tool.
17. Server Requests: It is convenient to make as few requests as possible to your Server. It is recommended to have between 20-30, if you go from these figures you must take measures. To measure this a tool that works quite well is GTMetrix.
18. Combine CSS and JavasCript files: In order to reduce requests made by your Web, a good practice is to combine all CSS and JavasCript files into one to unify them and get that reduction of requests.
19. Use a Cache system: A cache system is nothing more than saving a copy of your web to a user who has already visited your Site. If you use WordPress there are 2 plugins that work at 1,000 wonders: WP Super Cache and W3 Total Cache.
20. Compress your images: Images also play an important role. Start by using the correct format (png, gif, jpeg), continue indicating the dimensions of the image in HTML and ends up reducing as much as possible the weight of your image. With the Dynamic Drive Image Optimization tool you can do it easily and online.
Develop a Link Building strategy for better search engine positioning.
To have a total presence in search engines, you must develop an appropriate link strategy. Study your competition, discover where they have the best links and try to get them too, but do not stay there, if you want to overcome your competition you must do something more than them.
21. Listen to your competition: You should analyze your competition, those websites that are well positioned and review your profile links. Once you discover which are these links, it detects which are the best and most suitable links and consiguelos you too. You can help tools like Ahrefs or Open Site Explorer.
22. Do not make mistakes that can lead to a penalty: Avoid common mistakes like link exchange, mass comments on Blogs, links to sites totally different topics, get many links to hit, etc.
23. Create a blog to offer it in case of Exchange: Create a Blog and work its authority, if you want you can get a domain with authority using this technique. This Blog you must create with a different name, in another Hosting and do not share any Google service between this blog and your Web project.
24. Use the technique of Guest Posting, but with caution: One of the most fashionable techniques of today is to make articles as a guest of other blogs in order to get a quality link to your Web project. You must take care with this technique since your content must contribute and go according to the content that normally provides the blog where you are going to write as a guest. Combine No-follow links with Do-follow.
25. Have a Link Baiting Strategy: Combine your Link Building strategy with a good Link Baiting strategy. This will make your link profile look more natural.
So far the 25 Keys essential to have a successful SEO position and be among the first results of Google.
What other methods do you use to have good search engine rankings?
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