Optimization of CPA campaigns

Each campaign needs to be updated with new teasers. Optimization is performed to help you understand which teasers are better, and why. To make you see the tendency, and eventually make every teaser and the campaign profitable.

To optimize your CPA campaign follow the steps below:

1)      Give your campaign some time to show the results. You can evaluate the efficiency of campaign not earlier than after 3-5 thousands of clicks.

2)      Analyze the teasers in your campaign. Find those, which get clicks without any conversion (“detracting teasers”) and block them, so they won’t “eat” your budget. Thus traffic after optimization will be delivered through “attracting teasers” (those which attract conversions).

Please mind that minimal amount of clicks per teaser to make a decision regarding its efficiency is 150.

3)      Define Income per Teaser (IPT) with help of the following formula:

Simple: IPT = Earned per Teaser – Spent per Teaser

Extended: IPT  = (Earned per Teaser) – (CPC*Delivered clicks per Teaser as to MGID stats)

4)     Analyze the results of calculation:

If IPT is a positive value – teaser is profitable. Continue rotating it.

If IPT is borderline value – maybe higher volume of clicks is necessary to make the decision

If IPT is slightly lower the borderline to be profitable – teaser should get more clicks to be judged of.

If IPT is a negative value – teaser brings no profit. You should block it.

5)      Apply changes, unblock the campaign (or ask your manager to do this) and wait 3-5 thousand clicks to be delivered to get the results of optimization.

6)      After you got the results, make a complete analysis of the offer. If the conversion rate didn’t improve since the optimization and each unblocked teaser’s IPT is lower than its CPC, then we suggest finding another offer.

Tips:

• Please remember  at the stage of optimization you shouldn’t delete teasers because it’s irreversible. Just block them.
• Minimal amount of clicks per teaser to make a decision regarding its efficiency is 150.
• Remember to use MGID delivered clicks statistics, for analysis purposes, as the budget you spend on the campaign is based on MGID statistics.
• You might find it difficult to get a positive ROI during the whole test campaign, however watch the tendency! If the ROI is going up since the optimization, then it’s going to bring you above the red line eventually and the offer will soon get you profit you’re expecting.

How to start getting payments in MGID through Payoneer

For publishers who wish to receive payments through Payoneer Prepaid Card and Payoneer Bank Transfer, here are the instructions on how to sign up for this payment method.

1. Log in to your account on the MGID dashboard and go to the Payouts page, there сlick on the button “ADD NEW PAYMENT METHOD”.
2. You will see the selection menu “Select type purses”. Choose ‘Payoneer Prepaid Card’ or ‘Payoneer Bank Transfer’, depending on which type of payment method you want to add.
3. Final step – add your card or bank details and save. Done – you can easily and comfortably receive your publisher payments! Review of your application by Payoneer can take 2-3 business days, after which you will receive a confirmation email to the address you’ve provided in the application form.

For more detailed instructions click on Payoneer Setup guide link shown in the image.
This option is ideal for publishers with newer and lower volume sites, whose traffic revenue has not yet reached a minimum payment threshold. Payoneer allows you to receive any payment amount with a commission as low as $3.

MGID’s Ultimate Guide: How to Promote Your Website

Are you looking to further promote your website and user engagement? MGID has identified key trends and industry tactics in this ultimate guide to website promotion and functionality so that you can up your advertising and marketing game quickly. Here are 9 of the most effective marketing channels you can utilize to increase your web presence and promote site usability.

Search Engine Optimization

One of the most essential elements needed to promote website traffic is SEO. Publishers can capitalize on SEO by identifying and including keywords that pertain to specific discussion topics, as well as including words relevant to products or an overall industry across all site content. This includes optimizing titles, overall site meta descriptions, and captions to any images with identified SEO keywords.

Paid Traffic

Paid advertising has become one of the most common tools in effectively increasing website traffic. There are various types of advertisements and pay-per-click platforms that can be utilized to increase site traffic. An original innovator of paid traffic through the concept of native advertising streamlines publishers’ ability to grow engagement and monetize website traffic through the latest native ad strategies and technologies.

Content Marketing

Content marketing is an integral part of any smart advertiser’s strategy for significant website promotion. To effectively utilize content marketing, it is essential to focus on creating valuable, shareable, relevant content on a consistent basis. Various types of content marketing, such as social media, email marketing, and blogging— which will be delved into more thoroughly—can be used in a successful content marketing plans.

Social Media Marketing

Whether utilizing the free aspects of social media or paid ads, social media is a prime tactic to increase traffic and engagement on your content. Each platform offers various advertising components that can be leveraged based on your unique content.

Blogging

There is no easier way to improve traffic to your website than by increasing your amount of consistently delivered, relevant content. Choosing relevant topics and search engine optimized text are key elements to an effective blog. Additionally, site usability is equally important in ensuring that your audience can easily navigate to content that will impact them the most.

Email Marketing

Although email marketing has been around for a while in the advertising world, it is a tried and true method that is still effective in today’s industry. Often overlooked, email marketing and newsletters, when utilized strategically, can be a powerful tool in boosting traffic and generating business leads. Many marketers miss the mark by inundating their audience with a flood of irrelevant, tactless spam. The key to effective email marketing is impressive design, simple and concise text, and relevant, intentional messaging.

Influencer Marketing

With the rise of social media and increased access to public figures and celebrities, consumers no longer need to depend on a company to inform or convince them of its own legitimacy or relevance.  Audiences can turn to either their own peers who may be experts in particular subjects, or celebrities who have the popularity needed to sway public opinion. With influencer marketing, advertisers can capitalize on the power of these social influencers to promote websites through word of mouth on social media, compensated testimonials, or celebrity endorsements. What’s important is identifying the right influencers to work with for your brand messaging.

User Feedback and Discussion

There is no better feedback for improvement of your site traffic than the demographic that engages with your website the most: your audience. Creating an open line of communication with your site visitors will provide you a gold mine of honest criticism on what content your target audience engages with the most and what site elements they positively react to. Try to create open dialogue by encouraging reviews, testimonials and forum discussions.

Traffic Analytics

While all the above tactics are great methods to promote your website, tracking these tools is the ultimate key to improved traffic. By utilizing analytics software like Alexa and Google Analytics, marketers can assess their efforts and fully understand what works, what doesn’t, and how best to execute their overall traffic enhancement plan.

How to create new MGID mobile ad unit

To create a mobile ad unit for your website, please, log into your personal Dashboard and add a new widget:

• Add new widget 

• Choose widget Type 

• Use default ad layouts (recommended) 

• to get the code

OR

• Select a custom combination (from 1 to 3) of ad layouts

Toaster – ad unit fixed to the bottom of the device screen. Appears when the user scrolls up or doesn’t interact with the site.

• Set frequency capping by minutes and impressions

Drag Down – ad unit that appears above the site content when the users scrolls to the very top of the site.

Interstitial – appears as content recommendation when the user clicks N times on the inner website links.

• Set frequency capping by interactions

• Name the widget for easy tracking

• Select the website where the widget will be installed

• Choose widget title

Paste the code into <body></body> of all website pages

Please note:
– do not install more than 1 mobile ad unit per page
– when multiple ad layouts are selected, only the best performing layout will be displayed for each pageview