How to set Facebook for Instant Articles
← SEO and Social Networking This document provides an overview of all the steps needed to create and publish instant articles on Facebook. The first thing to do is to register in the instant articles program at https://www.facebook.com/instant_articles/signup 1.- Access the tools of instant articles Once you have registered to join the instant articles program, the tools you will use to manage them will be available on your Facebook page. Instant articles tools have two distinct components: a configuration page and a library. Steps to follow: - Go to your Facebook page - At the top select Publishing Tools - Access the configuration from the upper right in the "Configuration" option. - Access the library from the menu on the left in the option "Instant Articles"
2.- Claim your URL You'll need to claim a URL in order to post instant articles targeting content from that domain. For this you only have to go to the tools of instant articles and in the section of "Claim your Url" copy the value of the tag / code, for example: <Meta property = "fb: pages" content = "value_a_copy" /> This value must be set in the configuration of your Opennemas Instance in System> Configuration> External Services> Facebook> Instant Articles Then enter the URL of your domain in the field indicated and click on "Claim Url".
3.- Choose your publishing platform Choose one of two platforms that allow you to easily publish an entire inventory of content (or any subset of it) every day, directly from your Opennemas content management system (CMS). For that step, in the configuration, you must add the RSS source of development for testing and production for publications. The specific RSS address of Opennemas for Facebook Instant Articles is: Http://www.mydomain.com/fb/instant-articles Where to replace www.mydomain.com for the domain of your newspaper
4.- Create style templates Style templates allow you to customize the look of instant articles. To create them, the designer or artistic director should go to the instant articles configuration page on the Facebook page. It is necessary to add a logo to the generated styles or to the "default" since otherwise the articles can not be validated.
5.- Set advertisements in instant articles To add advertising to your Facebook articles Instant Articles you have an option in the Ad Manager of your administration panel in Web Site> Advertising where in page types you must select Instant Articles and select one of the 3 options available.
Advertising codes must have the following format:
<iframe src="https://www.adserver.com/ss;adtype=banner320x50" height="50" width="320"></iframe> o <iframe height="300" width="300"> <!-- Incluir código tipo JavaScript aquí --> </iframe>6.- Configure statistics services in instant articles Opennemas automatically detects the configuration of Google Analytics, OJD and comScore that you have set up in your administration panel in System> Settings> External services and generates them in your Facebook instant articles without any extra configuration. 7.- Provide page roles to your team Provide members of your design and development teams with roles on the page so they can access the tools: - Administrator: You can manage all aspects and permissions for instant tools Articles, and all aspects of pages, including sending messages and publishing as pages, creating ads, viewing views and assigning Roles page - Editor: You can access and edit articles using the Instant Articles tools, edit pages, send messages and publish as pages, create ads and view Insights page - Moderator: You can reply and delete comments on pages, send messages in the form of pages, create ads and view Insights page, but you do not have access to the tools Instant articles - Advertiser: You can create ads for pages and view Insights page - Analyst: You can access the tools of Instant Articles and Insights page view 8.- Send ten articles for Facebook to review To start publishing, new publishers must receive approval from Facebook. Make 10 articles that include active ads and showcase the breadth of design and interactive features you plan to use. Use the instant articles setup page (see step 1) to submit articles, receive feedback, and communicate with your reviewer. This step may take 3-5 business days.
9.- Start publishing Once your source of instant articles has been approved, you can start posting. When the source receives approval, your team can decide when to start posting instant articles. Remember that by posting an instant article, whether you do it manually or through the API or an RSS feed, a Facebook post is not created with the article in the biography of your page or in the news section. 10.- Official Facebook documentation For more complete information about Facebook Instant Articles go to the official documentation https://developers.facebook.com/docs/instant-articles
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