Google Adsense has been a primary revenue model for many Bloggers and Internet Marketers. The best thing about Adsense is that they don’t have any traffic requirement and accepts almost all the blogs/websites that abide by their TOS. However, most of the Bloggers are not aware of the fact that you don’t start earning money if you have an Adsense account. You need traffic and that too targeted high-quality traffic. Let me explain you what that means;
How Adsense Revenue Actually Works?
Adsense has both CPC and CPM-based revenue model. Now let me explain the terminology that we use on Adsense first;
- CPC – Cost Per Click – Varies anywhere between $0.02 to $1 (Max. it can go up to $100 as well but in very rare cases.)
- CPM – Cost per 1000 Impressions.
- RPM – Revenue per 1000 Impressions.
- CTR – Click Through Rate – Clicks per 100 impressions. Varies anywhere between 1% to 10% based on your niche and ad placement.
- The other terms like Pageviews, Impressions and Earnings; which I guess are pretty much straight forward.
CTR = (Number of ad clicks * 100) / Number of page views
If my blog has 10,000 pageviews per month and 800 AdSense ad clicks, then my CTR is 0.8%.
CTR = (800 * 100) / 10000 = 0.8%
Most of the ads on Google Adsense are Cost Per Click based. That means you get paid whenever a visitor clicks on your ads(You are not allowed to click on your own Ads, it might lead to a permanent BAN). There are very few ads that are CPM based that means you get paid even though a visitor doesn’t click and just view the ad, but these ad formats are very less, and most of the advertisers avoid these ad formats.
How much money can you actually make from Adsense?
It depends on a lot of factors and out of all these the primary factors are CPC and CTR. CPC varies from niche to niche and also depends on the geographic location of your audience. If you are getting traffic from Tier-1 countries like US, UK, Canada, Australia, etc, then your CPC is likely to be high. But if in case you are receiving traffic from Tier 2 and Tier 3 countries CPC would be low.
CPC also depends on the keywords that you are targeting. If you are targeting keywords related to Gadgets, Health, etc., the CPC tends to be high because there is a lot of competition among advertisers in those sectors. So, if you are in a less competitive niche like the entertainment or education, that too in India then obviously your CPC will be very less.
So, lets suppose you have good CPC, and that doesn’t end there. You need a good CTR as well; that means you want more people to click on your ads. This depends on a lot of factors like Ad Placement, Source of Traffic, Web Page Loading time and a lot many other factors.
It all depends on these two factors. Combing these two a simple term is used to understand how well our ads are performing and its called RPM.
Page RPM = (Estimated earnings / Number of page views) * 1000
Estimated Earnings = CPC * Total Number of Clicks
= CPC * CTR*100
Ops, don’t panic. Am not teaching you any formula, and you don’t need any. You just have to look at the RPM.
Lets suppose like your RPM is $2 then you must be making around $2/1000 pageviews.
Then if you are receiving about 10,000 page views you should be able to make $20.
So, if your RPM is $5, then you would make $50 for every 10,000 page views.
If in case your blog is receiving an average of 10,000 pageviews per day which means 3,00,000 pageviews per month at an RPM of $3, the calculation goes as follows;
Total Revenue = RPM * Pageviews/1000 = 5*300 = 1500.
You should able to make about $1500 per month. So, now I hope you understand how to calculate the earnings.
This is one of the most frequently asked AdSense questions and also one of the hardest to give a valuable answer to, as there are a lot of variables in play. Average earnings per 1,000 ad impressions are said to be around $1 across the whole of the global network, but that isn’t very indicative of real results for most.
The short version of the answer is that, if you want to find out what AdSense could earn on your website you need to run AdSense. You also need to be prepared to put some work in to optimise it and achieve your earnings potential.
For the long answer read on. I’ll walk through the variables, starting on the assumption that a site is hitting that $1 average:
If you earned $1 impression CPM, what would 1,000 visitors a day earn you?
If you know the CPM then the remaining variables are:
The short version of the answer is that, if you want to find out what AdSense could earn on your website you need to run AdSense. You also need to be prepared to put some work in to optimise it and achieve your earnings potential.
For the long answer read on. I’ll walk through the variables, starting on the assumption that a site is hitting that $1 average:
If you earned $1 impression CPM, what would 1,000 visitors a day earn you?
If you know the CPM then the remaining variables are:
- Ads per page : The average number of ad units displayed per page impression
- Pages per visit : How many pages the average visitor views
- Pages per visit X Average ad units X Impression CPM = Revenue per 1000 visitors
A website serving an average of 3 pages per visit, each with 2 ad units and an impression CPM of $1 would therefore earn $6 per 1000 visits.
But your impression CPM probably isn’t $1. Prices paid on AdSense are dynamic. They are fixed by auction rather than being standard across the network and the value of every impression changes. Here is a quick run down of the important factors:
Major factors affecting CPM
CTR : The majority of AdSense bids are per click, so the Click Through Rate of your ad units has a huge impact on revenue performance. Units that are in positions where they attract few clicks will have drastically different performance to those with high CTRs.
Geography : Advertisers are willing to pay differing amounts to reach customers in different regions. Customers in the so called “tier 1” countries; USA, Canada, UK command higher prices.
Your niche : The majority of AdSense ads are contextually targeted. This means that AdSense will select ads that are related to the content of your page. Due to the auction nature of AdSense different niches will attract different levels of bid. For instance, content about holidays and flights is likely to attract higher bids than content about your pet hamster.
Choice of ad unit size : Advertisers prefer certain ad sizes . Less common formats tend to attract less bids, and large formats tend to attract higher bids. The same ad shown to the same user can achieve very different final rates across different ad unit sizes due thanks to the effect of upwards price pressure in more competitive auctions.
Visitor behaviour and demographics : In addition to contextual targeting, Advertisers can target by user demographics and behaviour (retargeting). Having a valuable audience who shop online can push up rates thanks to the extra bids and auction pressure these methods introduce.
How good your site is: If you have a site that advertisers want to be see on, then you might also attract placement targeted ads. These ads, specifically targeted at your website, can be very effective in increasing demand and help pushing up rates.
As you can see, lots of factors . In fact there are a lot more than can impact auction pressure and change the rates you see. This all makes is hard to give a general “what can I make?” answer. I’ve worked with sites that have reached their full potential at a few hundred dollars a month and those earning in the millions. It is all down to the website.
But your impression CPM probably isn’t $1. Prices paid on AdSense are dynamic. They are fixed by auction rather than being standard across the network and the value of every impression changes. Here is a quick run down of the important factors:
Major factors affecting CPM
CTR : The majority of AdSense bids are per click, so the Click Through Rate of your ad units has a huge impact on revenue performance. Units that are in positions where they attract few clicks will have drastically different performance to those with high CTRs.
Geography : Advertisers are willing to pay differing amounts to reach customers in different regions. Customers in the so called “tier 1” countries; USA, Canada, UK command higher prices.
Your niche : The majority of AdSense ads are contextually targeted. This means that AdSense will select ads that are related to the content of your page. Due to the auction nature of AdSense different niches will attract different levels of bid. For instance, content about holidays and flights is likely to attract higher bids than content about your pet hamster.
Choice of ad unit size : Advertisers prefer certain ad sizes . Less common formats tend to attract less bids, and large formats tend to attract higher bids. The same ad shown to the same user can achieve very different final rates across different ad unit sizes due thanks to the effect of upwards price pressure in more competitive auctions.
Visitor behaviour and demographics : In addition to contextual targeting, Advertisers can target by user demographics and behaviour (retargeting). Having a valuable audience who shop online can push up rates thanks to the extra bids and auction pressure these methods introduce.
How good your site is: If you have a site that advertisers want to be see on, then you might also attract placement targeted ads. These ads, specifically targeted at your website, can be very effective in increasing demand and help pushing up rates.
As you can see, lots of factors . In fact there are a lot more than can impact auction pressure and change the rates you see. This all makes is hard to give a general “what can I make?” answer. I’ve worked with sites that have reached their full potential at a few hundred dollars a month and those earning in the millions. It is all down to the website.
So you want to know how much money you can make from Google Adsense with 1000 visitors a day?
Short Answer: A rough estimate is $2 to $10/ day Or $60 to $300 / month. This is a wide range depending on a lot of factors though!
TIP: If you want to double your money with Adsense, I HIGHLY recommend checking out and signing up with this program. Don’t worry, it’s completely free and it takes 20 minutes to set up. It’s been my secret weapon.
The money you will make will really depend on your niche and the psychology of your visitors. I currently have 4 websites making money with Google Adsense and they are all in different categories and niches so I have seen it first hand that the niche you’re in is an extremely important factor. I have one website that is close to 1000 per day (celebrity niche) however I only get $2 to $4.
This equates to $60 to $120 per month.
So case and point, I have another website (personal development) that brings in the same amount of money ($3 to $5 a day). The major difference being that it only has a measly 100 visitors a day and it’s roughly making the same money!
Why is it that selecting the right niche is so important? It’s a good question. Your niche will determine your Cost per Click that advertisers will pay. For example, since the content I write about deals with personal development, there are more advertisers out there willing to pay more to show their ads on my site versus a site about Taylor Swift photos.
I discuss these items more in depth in my article - Best Ways to Make Money Online
You want to do two things. You want to increase Cost per Click (CPC) and increase Click Through Rate (CTR). You increase CPC by selecting a good niche and keywords. You increase CTR by experimenting with ad placement, sizes, colors. There is no magic formula because different websites have different types of visitors that react differently. You HAVE TO experiment.
I believe it’s paramount to estimate your niche first. I do this by using the Google Keyword Planner. I take some keywords from my posts, enter them in, and it will tell me what the estimated bid is for advertisers to run those ads.
Here are the things you should be focusing on when optimizing your site for Adsense:
- Research your Niche: Select a Good Niche that advertisers will pay good money for.
- Website Appearance: Select a High Quality Website Theme
- Experiment, Experiment, Experiment
- Experiment with Ad Size: Square ads work the best for me
- Experiment with Ad placement: I get my best results on the side bar and under the first paragraph. Every website is different though. Don’t have too many Ads, viewers will start ignoring them.
- Experiment with Different Colors: especially ones that clash and are ugly.
- Make Good Content - If it’s crap, people won’t spend the time reading the page, if they don’t read the page, you won’t get any clicks.
- Focus on Making Catchy Headlines: When people see your other posts with a catchy headline, they will click on it. This will increase your page views and people clicking on ads.
HOW TO MAKE MORE MONEY WITH ADSENSE: If you want to double your adsense income then I highly recommend checking out this free service. Not only is it free but it only takes 20 minutes to setup and it really does work.
This is a very hard question to answer. A website with the 10,000 unique visitors per a day my earn $6,000 a month while another may only earn $60. It’s difficult to say how much you will earn from AdSense. The only way to find out is by running AdSense on your website or blog.
The amount you can potentially earn can be impacted by the following:
1. Responsiveness of audience to the ads, which is pretty much a given.
2. Ad format - some types of ads do better than others depending on your content and layout. I’ve found out that large rectangles in the middle of the content perform best. Do your own experiments and measure results via channels to see which format work best for you.
3. Ad colours – certain ads that blend in with content work well, but there also ads that contrast your site colours that can attract many clicks. Clearly you’ll need to experiment with colour as well.
4. Number of ad units on a page. AdSense permits a maximum of 3 ads, 1 ad link and 1 search box per page. Maximize the number of allowed ads, but also don’t go overboard, as this can make your website look cluttered. Many ads on a single page can also impact the user experience with your website, if your content takes forever to load the user may just close the session altogether.
The amount you can potentially earn can be impacted by the following:
1. Responsiveness of audience to the ads, which is pretty much a given.
2. Ad format - some types of ads do better than others depending on your content and layout. I’ve found out that large rectangles in the middle of the content perform best. Do your own experiments and measure results via channels to see which format work best for you.
3. Ad colours – certain ads that blend in with content work well, but there also ads that contrast your site colours that can attract many clicks. Clearly you’ll need to experiment with colour as well.
4. Number of ad units on a page. AdSense permits a maximum of 3 ads, 1 ad link and 1 search box per page. Maximize the number of allowed ads, but also don’t go overboard, as this can make your website look cluttered. Many ads on a single page can also impact the user experience with your website, if your content takes forever to load the user may just close the session altogether.
Keep experimenting with AdSense in order to improve user interaction with ads on your website or blog.
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