how can i increase traffic to my website

Hi there! The most effective ways for boosting traffic to ones site would be mix of SEO, blog marketing, email marketing and lead generation. I’ll share some ways to do each of them:

#1 SEO is simply a matter of enhancing your presence extensively in organic (non-paid) search engine results. It encompasses both the technical and creative elements required to improve rankings, drive traffic, and increase awareness in search engines. Here’s how it works :

• Keyword Optimisation : Come up with a list of keywords that have high search volume less competition and are relevant to client’s business using a keyword planner. Once you insert those keywords at pages of the website that you want to get ranked, build backlinks on these keywords from other sites to yours.
• Growing popularity and links from Trustworthy sites : Through links, search engines can not only analyze the popularity of websites but also metrics like trust, spam, and authority. Trustworthy sites tend to link to other trusted sites, while spammy sites receive very few links from trusted sources.
• Usability, User experience and Content enhancement factors like Ease of using a site; providing direct, actionable information relevant to the query; accessibility to modern browsers and delivering high content can make or break the game of your site while ranking.
• Engagement Metrics : Search engine measure the success of the rankings of result by observing how you engage with them. If you click the first link, then immediately hit the back button to try the second link, this indicates that you were not satisfied with the first result.

#2 Blog marketing

With an easy to moderate level implementation, blog marketing is worth the effort for generating traffic and sales in as soon as 1-3 months.

How to make your company blog work for you?

• Understand the core problem you are solving and ‘who’ are you solving it for.
• Next find out what does your target audience search for on the internet. Head over to Google Adwords. Add all these queries there and see how many people are actually searching for it.
• Aha! Now you have topics that you can write about.The next step is tobuild links to these blog posts so that they rank higher in search engines.Start commenting on other similar blogs like Quora and Yahoo with genuine answers and a link to your post.

Although this approach takes time to show results, but if you do this the right way and in a consistent fashion, this can lead to sustainable business and traffic to your website.

#3 Email marketing and automation

Is the decision maker of your client not active anywhere else(other than mail) including LinkedIn? This one's for you in that case. Some of the great tools that will help you get started on email marketing include Mailchimp and Aweber. Other than your own subscriber list, use LinkedIn/company websites to scrape email ID’s of executives who are your potential leads. Decide on a workflow and the series of email to be used. Make sure your email is not spam and adds value to the potential leads. Setup all this using email marketing tools in an automated fashion so you can just care about results.

#4 LinkedIn Lead Generation

With an easy to moderate level of implementation, LinkedIn still remains one of the untapped areas for lead generation, especially with those companies whose executives have a LinkedIn presence. Begin with having an understanding for your target audience and build a customer persona to analyse your B2B targets. After narrowing down your research by gaining clarity on aspects like size, geography and decision makers of the target company, head over to LinkedIn and search the platform to start your research. Once, you have a list of potential targets, follow a predefined process of connecting, introducing yourself, pitching and follow-up. Record everything in a process sheet.

For a deeper insight on traffic generation and a step by step guide to execute different digital marketing strategies including SEO, Customer Acquisition, Social media marketing and growth hacking you may refer to my blog on MarketingMasala[dot]com.

Happy Learning!