Generating traffic to a blog or website is a topic that often raises a lot of questions. There are different kinds of traffic that you can get to your website, and depending on your niche market, how your target audience is, among other factors, you will have to decide which are the best sources of traffic from which you can attract people interested in The contents you offer.
I like to classify the different sources of traffic into three classes: free traffic (requires no economic investment to get traffic), paid traffic (requires an economic investment to get traffic), leveraged traffic (requires agreement with another person or Company to get the traffic, since we are going to leverage the traffic she receives).
FREE TRAFFIC
They are all those sources of traffic that give us visits that do not require any type of economic investment, but we must take into account that in many cases, to get this traffic we will have to make a personal investment of effort and time to get visits to our website .
Among the methods of generating free traffic we could count on:
Search Engine Optimization (SEO)
The SEO or positioning in search engines will provide you with totally organic visits of search engines like Google, Bing, etc. To achieve this, you have to optimize your website both technically and content so that Google can understand and have the ability to upload positions in the search engine.
When you want to work SEO, your goal has to be to appear on the first page of Google results, and to really get visitors if you reach the first page, you should be at least in the top 5 results. SEO is something that takes a lot of work and a lot of time, so you would have to create a long term strategy. Although try not to focus solely on SEO to generate traffic.
SEO is rather unstable because Google's algorithm often changes frequently. Nowadays, it is difficult to try to position you for two or three main keywords, so your goal should be to position your website through hundreds or thousands of long tail keywords.
Organic Facebook:
In Facebook you can generate traffic in an organic way in two ways
1. Through your Facebook page: you have to create a Facebook page (not profile) in which you publish articles and content related to your blog and at the same time you will have to create a audience that reads your posts.
2. Through Facebook groups: try to find Facebook groups that are related to your niche market. Share information on them such as articles always trying not to spam. You can also answer questions from other people and participate in publications.
Organic Twitter
To generate traffic through Twitter in an organic way, you will have to be followed by people who are interested in the type of content you offer. Do not obsess with followers because it counts much more quality than quantity. You have to be very active in posting on Twitter.
If you have little time, you can use automation tools like Hootsuite or TweetDeck to program some tweets. Try creating tweets that encourage your followers to click on the link you post, for example, if you promote an article.
Organic YouTube
YouTube is the second most important search engine after Google. So you should keep that in mind. If someone wants to know something will go to Google first in most cases, and then go to look for YouTube.
To generate traffic through YouTube, you have to have a YouTube channel in which you frequently publish videos related to the theme of your blog, so that over time you get a hearing. You can record many types of videos, for this you will have to consider what is most appropriate depending on which is your niche market.
Organic Instagram
Instagram is a very visual social network, so if you want to generate traffic from Instagram your approach will have to be different. People can click on the bio link in your Instagram profile, but they will not be able to click on other links besides the username.
You can publish different content, more visual, get followers, publish frequently, people interact with your publications and increase in some way the recognition of your brand.
LinkedIn
To generate traffic through LinkedIn in an organic way you can use your personal profile, you can create a company page that you could use in a similar way to the Facebook page and you can participate in LinkedIn groups related to your niche by publishing articles and responding To questions.
Google Plus
In Google Plus you can generate traffic in four different ways:
1. Through your Google + profile posting your content.
2. Through a Google+ page where you publish your content.
3. Through Google + communities sharing your content, interacting with other people, always being careful about spam.
4. Creating Google+ collections to create collections to publish information related to a specific topic.
Pinterest
Pinterest, just like Instagram is a very visual social network. You can upload images and link them to your website. You have to go pinning images inside the boards that you create. When people click on the images they will be able to go to your web if you insert the url of your web in the image.
Questions and Answers Communities
You can participate in questions and answers communities such as Yahoo! Answers, Quora, TodoExpertos and many more that exist and maybe it is leaving me in the ink. They change a lot from each other, especially by the profile of people who participate in them. So you'll have to consider which ones are most suited to your niche market.
Simply answer the questions related to your niche and if you see that you can complement the information you have shared in your answer, you can include the link an article in which you explain something related to the question that the user has asked.
View Forum Posts
You can participate in forums related to your niche market in which you can answer questions and in your profile you can include a link in your signature. For this, ideally, these forums have many active members, that the members belong to your target audience, that the moderators allow you to place links and allow you to configure a signature with links. You can also share links to your articles if they answer a question from users, but beware of spam.
Podcast
You could create a podcast that would come to be like an Internet radio program where you could publish episodes surrounding a theme and in them include calls to action that direct the listeners to your website. People would find you through podcast distribution platforms such as iTunes, iVoox, Stitcher, Spreaker, etc.
Email marketing
In order to do email marketing you will have to create a list of subscribers to which the people are going to be giving you generally giving data like their name and their email, and that they are interested in receiving information that you can bring them. This source of traffic will totally depend on you unlike other sources of traffic, since you can directly address people by writing an email.
TRAFFIC PAYED
They are all those sources of traffic that give us visits and that require an economic investment. Usually they will be faster as opposed to sources of free traffic, but we will have to monitor them frequently and they are working correctly.
Among the methods of generating paid traffic we could count on:
Google AdWords
With Google AdWords you can get traffic in two ways:
1. Through the search network: These are the ads that appear at the top of Google results when you search for some keyword or phrase.
2. Through the display network: These are all websites with Google AdSense advertising where you might appear. Content creators show ads on your website and generate revenue for each click that people make on them. That advertising could generate traffic to you if you appear in this network.
Facebook Ads
Facebook Ads are Facebook ads. With these ads you can promote texts, images, videos and galleries. Advertising will have to be configured in an ad center that has Facebook, and then, once you have set up the ad, people will start to see it on your Facebook wall for example, although there are other locations.
Some of the goals of Facebook ads you could use are for example: promoting your posts, attracting people to your website, increasing the reproductions of your video, generating leads for your business, etc.
Twitter Ads
With Twitter you can also create ads with Twitter Ads that can be seen as a tweet promoted and reach the type of people you want. Some goals that you can find in Twitter Ads can be for example: tweet interactions, video reproductions, visits to the website, followers or generation of potential clients.
You can segment the audience just like Facebook Ads and you can target the audience according to their interests and even indicating the Twitter accounts that follow at the moment.
YouTube Ads
On YouTube you can promote the videos through YouTube Ads. These ads are configured through Google AdWords and is a very inexpensive way to generate visits, in the vast majority of cases you can pay less than € 0.05 for each person who sees your videos.
With YouTube Ads, you can show your videos to the beginning of other YouTube videos through InStream videos, which are the ones that usually appear to you when you want to watch a video on YouTube. There is also another type of ad that you can place in the sidebar next to the recommended videos. It is less invasive but you will achieve much less exposure and take longer to produce results.
Instagram Ads
Instagram Ads called Instagram Ads are configured from Facebook Ads. You can create ads with images, videos and "carrousel". The ads will have to be generally much more visual given the characteristics of this social network, which is mainly visual.
As opposed to the publications made in an organic way in Instagram, with the ads of Instagram is that they can click on the ad and go directly to an external link.
LinkedIn Ads
LinkedIin Ads is LinkedIn advertising. The advertising on this platform is quite expensive as each click could cost you € 2. Generally, you can take advantage of those businesses that have a high profitability for each customer or that have a high lifetime value.
LinkedIn, being a social network focused on professionals, has a very large tendency towards the work aspect. So companies often use ads on this platform to offer corporate products / services.
Yahoo / Bing Ads
Yahoo / Bing Ads is the union of Yahoo and Microsoft, which allied to somehow counter the power that Google has. With this advertising you can get traffic from the Yahoo search engine, the Bing search engine and all the websites associated with these companies like MSN, Hotmail, etc.
HEALTHY TRAFFIC
Are all sources of traffic that give us visits and that require that we somehow have reached an agreement with another professional or company that has a website with more traffic than we, with which we could generally leverage the traffic they Receive.
Among the methods of generation of leveraged traffic we could count on:
Author invited in blogs
You can generate traffic by leveraging the audience that other blogs in your niche have. You can contribute with them with articles made by you. People would know you and could click on the links that lead to your website that is usually included in the author of the article or in a fragment of the text of the article in which you can mention an article in your blog, for example.
For this you will have to contact other blogs in your niche and ask them if they let you write an article for your blog. When you publish it you can leverage the traffic they receive.
Affiliates
You could leverage the audience of other companies or professionals by creating strategic alliances or affiliation agreements to promote your products or services in exchange for a commission.
The difference between an ally and an affiliate is that the ally is like a partner who will work with you in a closer way. Affiliates on the other hand, will promote your products or services in exchange for a commission and will work in a more independent way as if it were a commercial or independent seller.
Podcasts
You could create a relationship with people who have a podcast about your theme that can give rise to some time that they can invite you to the podcast to do an interview about the topic you try on your blog. The podcasts in which you participate would have to be related in some way to what people will see in your blog.
Appearing in other podcasts you could leverage the audience that other people already have to let you know and that people who are interested in what you share in the podcast, can go to visit your website.
Comments on blogs and social networks
From time to time, you could leave comments on blogs and Facebook pages for example, be read by your target audience so that people can click on your name and even occasionally you can include a link to an article of yours by Example, if the topic of the article you are talking about is related and can help or bring some value to the readers of that blog.
You have to be careful with spam. Do not leave comments that do not contribute anything. Try to read the content and provide a comment in which you express your point of view on the subject of the article and that somehow you may like the author of the blog.
ON QUALIFIED TRAFFIC
You've probably heard of qualified traffic on occasion. When we refer to qualified traffic, what we mean is that the traffic we receive is of quality, meaning that people who come to our website through the source of traffic from which they come, are interested in what we offer.
The characteristics that have to have the traffic that arrives to your web so that it is of quality, is that this one has a correct segmentation, you have to know to which public you go. Afterwards, you have to have the right proposal, you have to offer something that interests the audience that you address. And lastly, you have to sell at the stage of the correct buying cycle.
I hope that my contribution can serve you. Now depending on your niche market, you will have to decide which are the most appropriate traffic sources to derive visitors to your website.
A greeting!
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