Google AdSense RPM Rates 2017

Google AdSense is one of the oldest and largest running advertising networks still in existence. It is very popular with advertisers as well as publishers. The performance and eCPMs of AdSense ads are tough to beat and the initial setup is also quite simple. In this article, we look at the Google AdSense RPM Rates for 2017 along with the average CPM rates and earning model of the network. This will help you to figure out whether AdSense is the right fit for your website or not.

Brief of the Company

Google Adsense is a program run by Google which allows publishers in the Google Network to display automatic text, image, video, or interactive media advertisements. These are targeted according to the site content and audience. All the ads are administered by Google. Revenues get generated on a per-click or per-impression basis. The program also runs on HTTP cookies. The platform is popular with both advertisers and publishers because of its performance. Over 14 million websites use AdSense.

Ad Unit Types

Google uses its technology to serve advertisements based on the content of the website, the user’s geographical location, and a few other factors. There is no minimum traffic required to become a publisher. The network supports display and video advertising types. Display ad units of the following sizes are available:  728×90, 468×60, 234×60, 125×125, 120×600, 160×600, 180×150, 120×240, 200×200, 250×250, 300×250, 336×280, 300×600, 320×50, 970×90.

To create a new display ad unit in AdSense, simply follow the steps below.

1. Click the “My Ads” tab in the sidebar.
2. Click on “Content” and then click on “+ New Ad Unit”.
3. You can then name and customize the new ad unit’s size, style, custom channel (for tracking purposes), and more.
4. Finally, simply copy and paste the HTML code into your web page.

Earlier Google used to limit the number of ads to three ads per page but the policy has been removed now.Now, Adsense publishers can place an unlimited amount of AdSense ads on a page. The advertisements get implemented using HTML and JavaScript technology. Mobile ad units and third party WordPress plugins are available.

Earning Model

Publishers earn using a Cost-Per-Click (CPC) model, that is, based on the number of clicks on the advertisement from the traffic of the website. If the CPC is USD 5, it means that every time someone clicks on the ad, the advertiser pays Google that amount of money. CPC varies based on the popularity of certain keywords and other factors. Google charges the advertiser and splits the revenue obtained with the publisher. The percentage shared is 68% if AdSense is used to display content ads while the share drops down to 51% if it is used for a search. Many website owners who want to increase their revenue with AdSense usually target words which have a higher CPC.

Average CPM Rates

CPM stands for “cost per 1000 impressions”. Advertisers who run CPM ads set their desired prices per 1000 ads served and pay each time their ad appears. Publishers earn revenue each time a CPM ad gets served to their page and viewed by a user. CPM advertisements compete against CPC ads in the AdSense ad auction. The network displays whichever ad is expected to earn more revenue for the publisher. The fill rate is 100%.

AdSense offers high CPM rates which are in the range of USD 1 to 3. For broad niches, the average RPM lies in between USD 5 to 10. For competitive niches which have a higher CPC, it is about USD 100.

CPM Rates for 2017

If a publisher is running a forum, social network or directory of non-business information, chances are that the AdSense income, in all probability, will not be more than USD 3 for 1000 page impressions. This is usually due to either ad blindness of returning visitors or the information isn’t connected with products and won’t attract visitors. The average Google AdSense RPM rate for unspecific and generic content is the range of 25 cents to USD 3. Content rich sites like blogs perform much better with AdSense. A high frequency of new visitors and ad placement close to the main content leads to decent RPM of USD 5 to 10. However, if the website is product related, like a blog about products and services, review products, or a business directory, the RPM is much more than USD 10.

Payment Proof and Earnings Report

AdSense has a monthly payment cycle. The estimate earnings are accrued over the course of a month and then at the beginning of the following month the earnings are finalized and posted to the balance. The minimum payout threshold is USD 10. This means that the publisher needs to have at least that amount of money in the AdSense account, before being allowed to make a withdrawal. The various payment methods available include Check, EFT, Western Union, and Rapida.

One of the major advantages and highlights of Google AdSense is their reporting system. Unlike some networks which report with a lag of 24 hours or more, AdSense delivers results in real time. The dashboard offers publishers the ability to break down their earnings by site, ad unit, and day, among other various metrics. There are also some advanced features which help publishers analyze results even further.

Conclusion

Google’s AdSense network is one of the most popular advertising networks for publishers who want to monetize their sites. The network offers a large number of advertisers. The technology can rotate through a wide variety of ad types until it finds a specific category of ads that perform well on the website. Thus, Google AdSense RPM rate can deliver a revenue per thousand page views metric which exceeds the vast majority of publishers.