The search for keywords or keywords, represents a fundamental part of any strategy of Inbound Marketing. Locating the keywords that represent an opportunity and their respective long queues offers us a game board in which to develop, later, our favorite tactics in the generation of content and also to know which keywords should not be used in your positioning.
Internet is full of these tools, there are all kinds of alternatives: online and desktop applications, paid and free ...
To make this process as easy as possible, we have collected here the 7 most effective free online tools to search for keywords. You probably find that there are some well-known ones like Semrush or Wordtracker. We have left only the ones that are 100% free and yield results in Spanish language.
1. Keywordtool.io
This tool is very useful if you are looking for ideas to extend the long-tail our positioning opportunity on a main keyword.
It has a language selector, which allows us to better choose the search results (you can do the test between google.es and google.com.mx for any term). It also allows you to navigate between different search engines: youtube, bing, app store and google itself.
Keywords positioning web
The results of keywordtool.io are listed by blocks and use the autocomplete function of google to offer you terms that users are looking for assiduously and that, therefore, are always interesting to know in the face of our planning.
A strong point of this online software is that it adds you long-tail options using prefixes, suffixes and interfixes of our search, which greatly enriches the semantic aspect. In this sense, it also detects genres and plurals.
2. Ubberguggest.org
In the same line as keywordtool.io we find another classic SEO analysis: ubersuggest.org.
Web position keywordsThis platform uses the Google Suggest function in the same way, although in this case the only difference is the sampling of the information, which appears in vertical format and allows you to select the most interesting and then easily obtain a copy & paste that Take us to our favorite tool for predicting and observing traffic by keyword.
We have noticed that the results are different from other similar applications, so we recommend that you use several to test results and know if it is a good idea to use one or another long-tail keyword before you start typing.
3. KW Finder
Keyword positioning keywords
With keyword finder we will be able to obtain, free of charge and immediately, a dashboard about any term that will help us a lot to make important decisions about our selection of keywords.
With each search we can see:
A list of suggestions regarding our search with estimated volume and price in CPC campaigns, as well as competition in the same channel.
The main competitors with which we will have to fight (10 first results of the SERP). Here we can see the Page Rank and Trust Rank of each of them.
An evolution in search trends.
A note that goes a little unnoticed in the search result is the number of shares that each organic result has in the main social networks: twitter, facebook, google plus ... Which also gives us a clue about the potentiality in the capacity of viralization And dissemination of the content that we generate.
4. Google Keyword Planner Tool
The most widely used of all, by contrast, offers us a different view to the others, since it does not use the autocomplete function but it looks for a much smarter connection (sometimes, perhaps in excess).
With this tool we can get ideas for new keywords that are grouped according to the theme or context of search, facilitating navigation.
We recommend that you always have this platform open in a tab to be able to use its function "get volume of searches" once you have collected information with all the tools available, that way you will close the circle of investigation taking into account the wise opinion of Google.
5. Smallword Tools Keyword Suggestion Tool
In your Small SEO Tools web page the first thing you will find is a search box and a "check" button (be careful not to click on the banner just below that box, since it is a covert banner that reads: " Get free backlinks ").
The results of this tool are very surprising, since what we are proposing are directly results that could well be the titles of the post on the subject sought, here you can see an example with our star request: "search keywords".
Except for the surprising result of "searching keywords in the bible", all others are chosen as the most interesting to carry out a content strategy. Interesting!
6. TinySuggest
Web positioning keywordsCredit by Tiny Rocket Lab, tinysuggest.com uses the same method as the Small SEO Tools tool to give us a selection of more relevant results based on our search.
In addition, we can directly download this listing in an editable format to take it to our favorite keyword analysis tool in just a few clicks.
7. Soovle
To finish and as a curiosity, we leave a link to the unknown soovle.com.
In this page we can obtain, in real time, long-tail keywords in different search engines of some of the most well-known pages in the world, like youtube.com, wikipedia.org or amazon.com. Although it is not very optimized for the Spanish language or works with portals that have no presence in Spanish-speaking countries (such as buy.com or netflix.com), it is very curious to check the autocompletion functions of these engines to see trends.
8. Google Keyword Tool
Google Keyword Tool
Despite having changed the design of this tool in recent years, Google Keyword Tool is a very interesting tool to estimate the traffic of some keywords and keywords in which we are thinking to add the most appropriate in our content.
This tool helps us produce large-scale content and get good opportunities for links. In addition, it also contributes to the position of the brand in the search engines. For these reasons, we recommend using it often.
9. Google Auto Suggest
This tool is not official, but I could tell you that it is incredibly useful! It can open your horizons to get better keywords for your content. If you do not know how to get these keywords, now it's very easy, go to Google, start writing anything and a list of words just below the search engine.
And that's it! Google auto suggest is a very interesting resource to show you which are the most searched words or phrases in Google that you can use. A very simple way to get information to start creating your content.
Do you know any more interesting tools? Thread them down!
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